This top-shelf Portland distillery needed to phase out their "Temperance" product line brand and move everything under their own name. The challenge: Because of existing inventory, both brands would be in the market at the same time. We came up with this subtle evolution to help them make the switch.
The new logo keeps the hand-drawn, vintage feel of the previous product line while striking a classic & crafted pose on the shelf.
A considered color palette makes a happy family of the whiskeys' individual personalities.