Picnic
Graphic Design & Branding Studio
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New City Kitchen

We took on New City Kitchen as a pro-bono project through Celena's work with the Portland Business Alliance in their Leadership Portland program.

The Portland-based nonprofit runs a commercial kitchen and catered lunch business that provides employment and training opportunities for people working hard for a second chance.

The Portland-based nonprofit runs a commercial kitchen and catered lunch business that provides employment and training opportunities for people working hard for a second chance.

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With so much competition in Portland's catered lunch market, they were getting lost. We helped them with a new brand, copy and collateral that promoted their products first and their mission second.

With so much competition in Portland's catered lunch market, they were getting lost. We helped them with a new brand, copy and collateral that promoted their products first and their mission second.

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The tagline we came up with, "Eat Good, Feel Good," is a play on their focus on healthy, from scratch ingredients and the reward of supporting a good cause.

The tagline we came up with, "Eat Good, Feel Good," is a play on their focus on healthy, from scratch ingredients and the reward of supporting a good cause.